The Famagusta Gazette (Cyprus) reports that Lithuania State Department of Tourism" /> David H Boggs Search Marketing Blog: Lithuania: Another tourism chief bites the dust

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Lithuania: Another tourism chief bites the dust

13 February 2017

The Famagusta Gazette (Cyprus) reports that Lithuania State Department of Tourism head Jurgita Kazlauskiene has resigned after it was revealed that photos shot in Slovakia and Finland were being used in the agency's "Real is Beautiful" campaign promoting Lithuania in digital media.

It seems that the Department of Tourism has spent 140K euro of public money on 700 photos of which 350 were stock photos purchased from Shutterstock and Flickr.

Lithuanian Prime Minister Saulius Skvernelis called the use of photos shot in other countries "mere deception" and ordered an inquiry.

The Tourism Department defends the use of these photos as being intended to "convey emotion", so that location was unimportant.

It's not known how long ago Lithuania Tourism bought these photos and began using them in their ironically-named "Real is Beautiful" campaign. But had they been paying attention to what's going on in the rest of the world, they'd have had a clear warning nearly a year ago from the Rhode Island rebranding fiasco over use of photos from Iceland.

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