Transformation of Search Summit scheduled for 19 October 2018 in NYC
Conference organized by ClickZ with Search Engine Watch and Catalyst will be addressing latest trends in search: platforms and technologies, organic and paid.
One-day event will be held at Convene at 117 W 46th Street in NYC.
Target attendees are “business leaders and search professionals”: C-types, high-level marketers, high-level SEO/SEM people.
Early-bird tickets are $795 to 14 September, full rate after that is $1195.
View the source of this page (HEAD section) in another tab to see the JSON-LD script I created using the example in the Google Structured Data Testing Tool here: https://search.google.com/structured-data/testing-tool.
Here's where all that came from, line by line:
"http://schema.org" is used in every script.
The various @types for non-AMP pages are here: https://developers.google.com/search/docs/data-types/article#non-amp
"NewsArticle" and "WebPage" were obvious fits for my content.
"@id" is the URL of the page: http://www.davidhboggs.com/article.htm
"headline" comes from the <h1> tag of the page.
Then come the "image" URLs, one for each image on the page: head shot, Newsletter icon, conference icon. Include all your important images.
Next are "datePublished" and 'dateModified" in iso 8601 format, which you can get here: http://www.timestampgenerator.com/
Then come "author" data, with @type=person, name=David Boggs
Followed by "publisher" data: @type=Organization, name=ACRO Global
Then "logo" with the data pair @type: "Image Object" and the URL of the ACRO Global logo
Finally "description" from the <META description> tag of the page
Saved the page, uploaded it to DavidHBoggs.com and ran the Google Structured Data Testing Tool on the page URL from here: https://search.google.com/structured-data/testing-tool
which produced this result:
No errors, no warnings. Great!
But had I messed up, Google would have given me a (more or less) helpful error message.
If this were a "serious" page - not an example - I'd next add it to my XML sitemap, upload that and run it by Google Search Console for re-indexing.