Technology

News and research about marketing applications of digital technologies

MarTech Conference to be offered free online 26-27 September 2023 80/5 1 2 3 4 5 MarTech Conference Fall 2023 Link Source: David | 7 September 2023 Details Rate Report

SMX Advanced 2023 to be offered free online 13-14 June 100/5 1 2 3 4 5 Keynote by Google VP/Search Cathy Edwards Link Source: David | 15 May 2023 Details Rate Report

Google CALM technology can speed up natural language processing by as much as 3X 80/5 1 2 3 4 5 Confident Adaptive Language Modeling Link Source: David | 25 December 2022 Details Rate Report

Google upgrades image metadata requirements 80/5 1 2 3 4 5 Google adds 3 new structured data properties for images Link Source: David|13 October 2022 Details Rate Report

Google adds HTTPS report to Search Console 80/5 1 2 3 4 5 Serving pages as HTTPS improves user experience Link Source: David|16 September 2022 Details Rate Report

Google to delay start of phase-out of 3rd-party cookies to 3Q2024 100/5 1 2 3 4 5 The new Privacy Sandbox APIs are expected to be launched and generally available in Chrome by 3Q2023 Link Source: David|28 July 2022 Details Rate Report

Google begins next phase of global tests of Privacy Sandbox 90/5 1 2 3 4 5 New alternative technologies are intended to improve user privacy while generating revenue for advertisers. Link Source: David|11 April 2022 Details Rate Report

GA4: Better privacy but tougher targeting 100/5 1 2 3 4 5 Tracking prospects through the marketing funnel to conversion will be more difficult and costly. Link Source: David|29 March 2022 Details Rate Report

BREAKING: Google dumps FLoC, replaces with Topics API for Privacy Sandbox [VIDEO] 100/5 1 2 3 4 5 Google claims that 'Topics' gives businesses an option to continue serving relevant ads without using covert tracking techniques. Link Source: David|25 January 2022 Details Rate Report

IAB weighs in against Surveillance Advertising bill 80/5 1 2 3 4 5 between 2016 and 2020 the internet economy grew at 7X the rate of the overall US economy Details Rate Report

Democratic legislators introduce bill that would ban 'surveillance advertising' 100/5 1 2 3 4 5 Passage of this bill would be quite detrimental to companies like Google that make most of their money from targeted ads. Link Source: David|20 January 2022 Details Rate Report

Internet Association to be shut down as 2021 ends 80/5 1 2 3 4 5 Link Source: David|26 December 2021 Details Rate Report

Google Page Experience Ranking is coming to desktop in February 2022 80/5 1 2 3 4 5 Google has hinted that pages with 'intrusive interstitial" ads will be a particular target. Link Source: David|9 November 2021 Details Rate Report

Google announces clustering algorithm designed to reveal group characteristics while maintaining individual privacy 80/5 1 2 3 4 5 Scientists say the new algorithm outperformed competitors on 3 of 4 very large data sets. Link Source: David|27 October 2021 Details Rate Report

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