Why you should invest in paid search ads now
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13 May 2020

Paid search produces the greatest ROAS across media per dollar invested in US
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New research from Microsoft finds:

  • Paid search produces the greatest return on advertising spend (ROAS) across media per dollar invested in US.
  • Paid search may be recession-proof: During the COVID-19 pandemic, paid search marketing has been cut back the least and benefited the most by receiving or retaining advertising budget.
  • On average, search clicks are directly followed by a conversion 2.6X more than clicks from other ad types.

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