Google UK reports that in February 2017 search numbers across travel categories were up 1.6% vs. February 2016, but searches for package holidays were down by 4.8%.

Other travel categories:

• City and other short breaks +9.9%
• Bus and rail +6.4%
• Vacation rentals +5.0%
• Cruises +5.0%
• Camping +3.7%
• Car services (e.g. Uber) and taxis +3.4%
• Air travel +2.9%
• Car rental +1.7%
• Attractions +0.2%
• Hotels +0.1%

Domestic vs. overseas:

• Overseas long-haul +10%
• Overseas short-haul +6%
• Domestic - flat with February 2016

Devices:

• February mobile travel searches exceeded desktop searches for the first time in 2017.
• Desktops and (especially) tablets continued to lose search share.
• 12% of mobile ads were clicked vs. 11% of desktop ads, up from 10% and 7% respectively in 2016.

Projected top Google UK travel search term categories for 2Q2017:

• all-inclusive
• generic travel
• last minute
• weekend

- David