Negative travel sentiment due to COVID-19 trending down
20 May 2020 (Edited 21 May 2020)

Longwoods International travel sentiment survey data from 29 April 2020
ACRO Global
ACRO Global
Digital Tourism
Marketing & Advertising

Boothbay Harbor - Boston
Subscribe to my blog

Share This Article

Survey data collected by Longwoods International on 29 April 2020 from a US-wide sample of 1000 adults aged 18+ found:

  • 79% of those planning to travel in the next 6 months said they will change their plans because of COVID-19:
    • 48% will cancel completely.
    • 44% will cut back travel plans.
    • 25% will switch from a fly destination to a drive destination.
    • 12% will change from an international destination to a domestic destination.
    • % intending to change travel plans peaked at 85% on 8 April.
    • % intending to cancel completely peaked at 53% on 1 April.
    • % intending to switch from fly to drive destination has fluctuated between 17% and 30% since 11 March.
  • Factors respondents said will greatly impact their travel decisions in the next 6 months - top 3:
  1. COVID-19 (cited by 55%)
  2. Concerns about the economy (22%)
  3. Transportation costs (15%)
  • Citations of COVID-19 as greatly impacting travel decisions peaked at 67% on 1 April.
  • Share of respondents planning to travel in the next 6 months reached a minimum of 65% on 1 April.
  • First trip respondents said they plan to take in the next 6 months:
    1. By car to visit friends/relatives within 200 miles (20%)
    2. By car to visit friends/relatives beyond 200 miles (19%)
    3. By air to visit friends/relatives in the USA (13%)
    4. Leisure travel by car within 200 miles not to visit friends/relatives (12%)
    5. Leisure travel by car beyond 200 miles not to visit friends/relatives (12%)
    6. Leisure travel by air within USA not to visit friends/relatives (10%)
    7. No trip (8%)
    8. International trip not to Canada or Mexico (3%)
    9. Vacation at home (2%)
    10. International trip to Canada or Mexico (1%)

Comments based on these numbers:

  • 48% of the US travel market going away is very bad news.
  • Any destination with a large diaspora - especially one concentrated within a 200-mile radius - is most likely to see visitors in the next 6 months - but because these will be VFR trips, hotel and restaurant spend may be relatively low.
  • Airlines will likely continue to lose trip share to cars by double-digit percentages for at least the rest of 2020.
  • Border closures and other travel restrictions, along with reduced airline capacity, will severely limit US outbound international travel for at least the rest of 2020.
  • But mean negative travel sentiment may have peaked in the first week of April. (Good!)

Be sure also to read results of more travel-intention research behind the Related Listings, below.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

Visit Website
4/5 based on 1 vote.
Show Individual Votes
Tags , , , , , , , , ,
Related Listings
External Article:

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article