J D Power finds traveler satisfaction gives US cities $1B incremental revenue
05 May 2017 (Edited 05 May 2017)

Subscribe to my blog

Share This Article

Source: David|5 May 2017

Research by J. D.Power Travel and Hospitality Practice finds that travelers to US cities who are "delighted" with their destination experience spend on average $1446 per person, vs. $914 for people who are "disappointed" - a difference of $532/person.

21% of survey respondents said they were "delighted" and 9% said they were disappointed, the remaining 70% being "pleased" or "indifferent."

Researchers found that moving a visitor from "disappointed" to "indifferent" is worth only $22, but moving one from "disappointed" to "pleased" produces a premium of $280.

Researchers estimate that incremental tourism revenues on the order of about $1B/city/year across all US cities should be achievable by making visitors happier - although there are considerable differences among cities because of uncontrollable externalities like weather.

- David

If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog

Visit Website
4/5 based on 1 votes.
Show Individual Votes
Tags , , , , ,
External Article: 

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article