American travelers sought new destinations, more unique experiences in 2018
07 December 2018

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Source: David|7 December 2018

Expedia's 2018 Year in Review Report released this week reveals top travel trends for Americans in 2018:

New destinations:

  • Azores
  • Thailand: Chiang Mai
  • Inverness, Belfast
  • Malta: Valetta
  • Alaska: Kenai, Kodiak
  • Brisbane, Perth
  • Ecuador: Cuenca
  • Zagreb
  • Cartagena
  • Seville

Alternative accommodations:

  • Tentalow use up 135% (It's pretty much what it sounds like - see tentalow definition here.)
  • Chalets up 85%
  • Villas up 45%+
  • Agritourism properties up 40%+
  • Houseboats up 35%+

Activities and experiences:

  • Observation decks
  • Architectural landmarks: Eiffel Tower, Colosseum, etc.
  • Tours and sightseeing, including hop-on-hop-off bus tours in cities
  • Shopping and culinary experiences


Comment: actionable items

  • For destinations: report reveals some up-and-coming competitors from which you may need to defend market share, especially if you're offering tired, old experiences.
  • Accommodations: suspect tentalow increase is from a very small base; I'd watch that trend for another year before jumping in, especially in destinations not warm/dry. Agritourism and houseboats look worth investigating - both sound like good Airbnb possibilities, maybe on commercial scale later if they take off.
  • Activities and experiences: if your destination is lacking in observation decks and architectural landmarks, work smarter on tours, shopping, dining; get visitors close to the locals for culture, souvenirs, food.

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David Boggs    - David
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