Tel Aviv-based Summit organizers ORTRA describe this event as:
"An innovative and leading global summit on destination marketing and image management in an era of security instability and crises...The summit is a meeting place for any travel and tourism decision maker, marketer, operator and security professional that may be affected by a crisis or a security event.."
Israel Ministry of Tourism and Jerusalem Development Authority are sponsors.
Discussion topics will include:
- Global security instability and its implications for the tourism industry
- Crisis management innovation and technology
- Crisis communication management in practice: global best practices analysis
- Crisis communication planning, preparation and strategy
- The psychological effect of security measures on tourists' sense of security
- Resilience marketing and strategic image management
- Social media marketing during and following a crisis
- Image restoration and tourism recovery marketing
- Crisis framing: global news agencies, social networks and the destination
- Safety, security and image management in key tourism sectors: the cruise, aviation and accommodation industries.
Overseas registration fees, including all sessions, exhibits, lunches, coffee breaks:
US$500 until 16 July 2018, $550 17 July - 17 September, $600 from 18 September
Hotel rooms (conference rate): 5-star, US$370/night and up
Payments accepted by major US credit cards, bank transfer or bank draft.
Sponsorships and exhibit space are available - email firstname.lastname@example.org for info.
Who could be better qualified than Israelis to organize and host this security conference?
I hope City of Boston and other US tourism destinations will participate in this.
Encourage your local/regional officials to go to this!