US travelers are more impulsive, more demanding in 2017
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14 November 2017

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Source: David|14 November 2017

In a survey of US travelers by Phocuswright for Google, among other things researchers found:

  • More than 60% would consider taking a trip on impulse if they saw a good deal.
  • 57% feel that brands should deliver information to consumers based on their personal preferences or past behavior.
  • When that happens, 36% would willingly pay higher prices.
  • Machine learning and AI are tools for doing that - now just scratching the surface.
  • More than 1 in 3 travelers are interested in using digital assistants to research or book travel.
  • New technologies are making travel/tourism better for both consumers and businesses.

Actionable items:

  • Use Google search and advertising products, to take advantage of their machine-learning and AI capabilities.
  • Take advantage of those impulse buyers by offering every good deal you can.

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David Boggs    - David
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External Article: https://www.thinkwithgoogle.com/marketing-resources/new-consumer-travel-assistance/


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