Marketing Analytics and Data Science East conference set for 2-3 December 2019 in NYC
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10 October 2019 (Edited 10 October 2019)

Pulls together experiences and best practices from multiple business sectors

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Source: David|10 October 2019

The Marketing Analytics and Data Science East conference is scheduled to kick off at 10 AM on Monday 2 December 2019 at the Westin Times Square with welcoming remarks by Conference Chairman Scott Breitenother of Brooklyn Data Company.

From the organizers:

"This two day event brings together leaders in marketing
analytics and data science- from some of the fastest moving
companies. Together, you’ll supercharge the marketing function
and share best practices for leveraging data the greatest an
enabler for delivering business impact.

"As consumers demand more personalized communications,
experiences and products, internal stakeholders require
better predictive intelligence to make informed decisions. A
disciplined approach to analytics and data science is the silver
bullet to unlocking opportunity and driving significant growth."

Conference tracks for Monday 2 December will be:

  • Driving Customer Growth with Analytics, featuring reps from:
    • Plated
    • Walmart
    • Conde Nast
    • Zillow
  • Creating a Driven Culture, featuring reps from:
    • Warner
    • BetterCloud
    • Marriott
    • Ashley Stewart
    • Leadership for Education Equity

Conference tracks for Tuesday 3 December will be:

  • Marketing Mix Measurement, featuring reps from:
    • Estee Lauder
    • Johnson & Johnson
    • CBS
    • AmEx
    • TD Ameritrade
    • Viacom
  • Maximizing Business Impact, featuring reps from:
    • GE
    • Bayer
    • Starz
    • UnitedHealth

For sponsor and exhibitor information contact Aimee Croke: aimee.croke@knect365.com or 617-645-4794.

Conference passes are priced at $1795 through 11 October, then $1895 through 15 November, $1995 after that. Group rates are available.

Hotel reservations are priced at $399/night + taxes and fees through 10 November or until sold out - reserve at 800-228-9290.

Pricey, especially for anyone from out oft town, but sounds like a good conference that pulls together experiences and best practices from multiple business sectors.


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External Article: https://get.knect365.com/mads-east/brochure-download/


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