European Travel Commission to promote Europe as sum of experiences vice sum of destinations
03 December 2018 (Edited 03 December 2018)

Subscribe to my blog

Share This Article

Source: David|3 December 2018

European Travel Commission marketing chief Elke Dens announced last week that beginning in 2019, the Commission will undertake a continent-wide strategy that switches the focus of promotions from market demographics and destinations to psychographics and experiences.

Because "overtourism" has become a serious problem in popular destination cities like Amsterdam, Venice and Barcelona, the campaign will emphasize diversification of tourist traffic more widely among different cities.

Expect to see the new campaign being rolled out for summer 2019.

For more on overtourism, see .

If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog

Visit Website
4/5 based on 1 votes.
Show Individual Votes
Tags , , , , ,
Related Listings
External Article: 

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article