Marketing

Identifying the right customers and providing them with what they want

US and UK consumers consider search advertising to be the most trustworthy type of digital advertising 80/5 1 2 3 4 5 Link Source: David|5 September 2019 Details Rate Report

Metasearch dominates hotel ad spending, and Google dominates metasearch 80/5 1 2 3 4 5 Link Source: David|27 August 2019 Details Rate Report

Google continues to make mobile SEO more challenging 80/5 1 2 3 4 5 Link Source: David|26 August 2019 Details Rate Report

Addressing challenges in Conversion Rate Optimization in the travel vertical 80/5 1 2 3 4 5 Link Source: David|22 August 2019 Details Rate Report

How digital technologies are changing the way consumers plan and buy travel 80/5 1 2 3 4 5 Link Source: David|31 July 2019 Details Rate Report

Use TextOptimizer to analyze the search effectiveness of your website copy 80/5 1 2 3 4 5 Link Source: David|25 July 2019 Details Rate Report

Best digital advertising channels for independent hotel marketers 80/5 1 2 3 4 5 Link Source: David|5 July 2019 Details Rate Report

More ads are clicked on mobile devices, but most conversions occur on desktops 80/5 1 2 3 4 5 Link Source: David|28 June 2019 Details Rate Report

Google estimates its ad products put $335B into the US economy, $22.6B into New England in 2018 80/5 1 2 3 4 5 Link Source: David|16 May 2019 Details Rate Report

Marketer Survey: Google has no significant competitor in local marketing 80/5 1 2 3 4 5 Link Source: David|2 April 2019 Details Rate Report

Google Hotels will compete directly with Kayak, Expedia, Booking.com - but with an edge 100/5 1 2 3 4 5 Link Source: David|15 March 2019 Details Rate Report

Use LSIGraph to find keywords that enhance the relevance of your content in Google semantic search 80/5 1 2 3 4 5 Link Source: David|5 March 2019 Details Rate Report

Digital marketing trends present challenges and opportunities for businesses in 2019 80/5 1 2 3 4 5 Link Source: David|26 February 2019 Details Rate Report

New upgrades to Google Hotel Reviews: filters, search, external reviews 80/5 1 2 3 4 5 Link Source: David|24 February 2019 Details Rate Report

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