How to find out what the rest of the world thinks your website is about
19 October 2018

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Source: David|19 October 2018

The first time a person or a search engine visits your website, his/her/its first order of business is to figure out what the site is about. Images will provide quick clues, but both humans and search engines know that the copy on the page is what defines the purpose and potential usefulness, trustworthiness and authority of the page.

The relative frequency of words in the copy is something that both humans and search engines - humans unconsciously, search engines by design - will use to judge the reason your page exists.

There's a free and easy way to get a quick-and-dirty analysis of what your home page - or any other webpage such as perhaps one of your competitor's pages - appear to be about, to people and search engines: create a tag cloud from the copy on the page.

Just go to TagCrowd where you'll find a simple input form like this:

Select the Web Page URL tab, key in the URL of the page you want to analyze, set all the other fields the way you want them - the last one is optional - and push the Visualize! button.

In just a few seconds you should get a tag cloud graphic like this one that I did for

Click the Save as button below the graphic, and you'll get a choice of HTML imbed, Printable or PDF.

HTML imbed is best for my purposes, so I chose that and got a page of HTML code that begins like this:

begin tag cloud : generated by
Feel free to modify as long as you keep this notice.

1. Customize your cloud's style by editing the CSS where it says CUSTOMIZE below.
2. Insert this code in its entirety into your webpage or blog post.

This code and its rendered image are released under the Creative Commons Attribution-Noncommercial 3.0 Unported License. (

<style type="text/css"><!-- #htmltagcloud{

font-size: 100%;
width: auto; /* auto or fixed width, e.g. 500px */
font-family:'lucida grande','trebuchet ms',arial,helvetica,sans-serif;
margin:1em 1em 0 1em;
border:2px dotted #ddd;

Just follow the instructions, customize the CSS however you want, and your tag cloud graphic should appear in the browse view of the page as you created it.

If the relative importance of keywords revealed by the tag cloud isn't what you'd have picked to convey the purpose of your website, edit you copy accordingly, create a new tag cloud, and compare with the original. Repeat until satisfied.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.

David Boggs    - David
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