Tourism Ireland moves media work to OMD, retains Publicis London for creative
08 June 2018 (Edited 08 June 2018)

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Source: David|8 June 2018

Following an 8-month review, Irish national tourist board Tourism Ireland has named OMD UK its global media agency.

Publicis London, creator of Tourism Ireland's Game of Thrones campaigns, will continue to do creative.

Interesting that Tourism Ireland is sending all its ad work to England. Maybe it's because the UK has traditionally represented 40% of Ireland's inbound tourism market.

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