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Turkish Ministry of Tourism to launch tender in January for 2019 advertising abroad
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25 November 2018

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Source: David|25 November 2018


The Turkish Ministry of Culture and Tourism has announced that on 8 January 2019 in Berlin it will launch a tender for 2019 advertising abroad.

Specifically, the work involves:

  • Creating new brand identity and positioning strategy, including logo and tagline in these languages: Turkish, English, German, French, Russian, Italian, Spanish, Japanese, Greek, Czech-Slovak, Malay-Indonesian, Danish, Swedish, Dutch (Holland-Belgium), Arabic, Romanian, Lithuanian, Finnish, Hebrew, Polish, Latvian, Hungarian, Norwegian, Portuguese, Chinese, Estonian, Croatian, Korean, Slovenian, Thai, Taiwan’s Chinese, Serbian
  • Conducting 2019 international ad campaign for 1 year
  • Develop sub-campaigns and products for different target groups
  • Developing creative concept, producing creative for all types of media, translation for target markets
  • Producing scripts for 4 TV commercials:
    • Sea-sun-sand
    • Culture
    • Museums
    • Tourism awareness
  • Adapting visuals for international tourism fairs
  • "Carrying out the design-focused frame works" for Turkey brand on digital platforms

Contractor requirements:

  • Minimum 10 years advertising experience
  • If based outside Turkey, have had a rep in Istanbul for at least 3 years
  • Minimum sales of USD2.5M in 2016 and 2017
  • Evidence of past experience
  • Various excluding factors: terrorist activities, fraudulent bankruptcy, relatives of those selecting contractor, etc.

Tender will close on 4 January 2019. Some applicants will be invited toi attend a tender meeting. Bids remain valid for 90 days.

For full details, see External Article, linked below.


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David Boggs    - David
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External Article: http://www.kultur.gov.tr/Eklenti/60817,2019advertisingspecificationsfinalpdf.pdf?0


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