Turkish Ministry of Tourism to launch tender in January for 2019 advertising abroad
25 November 2018

Subscribe to my blog

Share This Article

Source: David|25 November 2018

The Turkish Ministry of Culture and Tourism has announced that on 8 January 2019 in Berlin it will launch a tender for 2019 advertising abroad.

Specifically, the work involves:

  • Creating new brand identity and positioning strategy, including logo and tagline in these languages: Turkish, English, German, French, Russian, Italian, Spanish, Japanese, Greek, Czech-Slovak, Malay-Indonesian, Danish, Swedish, Dutch (Holland-Belgium), Arabic, Romanian, Lithuanian, Finnish, Hebrew, Polish, Latvian, Hungarian, Norwegian, Portuguese, Chinese, Estonian, Croatian, Korean, Slovenian, Thai, Taiwan’s Chinese, Serbian
  • Conducting 2019 international ad campaign for 1 year
  • Develop sub-campaigns and products for different target groups
  • Developing creative concept, producing creative for all types of media, translation for target markets
  • Producing scripts for 4 TV commercials:
    • Sea-sun-sand
    • Culture
    • Museums
    • Tourism awareness
  • Adapting visuals for international tourism fairs
  • "Carrying out the design-focused frame works" for Turkey brand on digital platforms

Contractor requirements:

  • Minimum 10 years advertising experience
  • If based outside Turkey, have had a rep in Istanbul for at least 3 years
  • Minimum sales of USD2.5M in 2016 and 2017
  • Evidence of past experience
  • Various excluding factors: terrorist activities, fraudulent bankruptcy, relatives of those selecting contractor, etc.

Tender will close on 4 January 2019. Some applicants will be invited toi attend a tender meeting. Bids remain valid for 90 days.

For full details, see External Article, linked below.

If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below.

David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog

4/5 based on 1 votes.
Show Individual Votes
Tags , , , , ,
Related Listings
External Article: http://www.kultur.gov.tr/Eklenti/60817,2019advertisingspecificationsfinalpdf.pdf?0

Quick Reply
Subscribe to my blog:
Your Comment:

You may use BB Codes in your message.
Spam Prevention:

Members currently reading this thread:

Previous Article | Next Article