Tourism Ireland NYC seeking Advertising & Consumer Engagement Executive - North America
03 May 2019 (Edited 03 May 2019)

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Source: David|3 May 2019

Advertising & Consumer Engagement Executive - North America is a permanent, full-time position located in NYC and reporting to the Advertising and Digital Marketing Manager.

In a nutshell, position exists to:

  • Plan, coordinate and execute television, social media and digital marketing campaigns that deliver competitive stand-out for the island of Ireland by presenting US consumers with compelling reasons to visit
  • Grow leisure travel from Tourism Ireland’s target segments in the US


  • Grow leisure travel from the US
  • Develop briefs and liaise with creative and media agencies in relation to media buying/creative work
  • Plan all television campaigns
  • Enhance social media footprint
  • Represent US market on digital and social media campaign working groups
  • Ensure optimal use of emerging technologies
  • Track campaign results
  • Manage budget
  • GDR compliance

Skills and experience


  • Digital marketing and execution of brand campaigns
  • Digital advertising
  • Analytics and reporting including high proficiency in Google Analytics
  • MarCom including application of new technologies to B2C campaigns
  • Experience in managing external agencies
  • Strong and engaging writing style


  • 3rd-level qualification (i.e., bachelor's degree) in marketing or communications
  • Travel/tourism experience
  • Understanding of Ireland brand
  • Good knowledge of Ireland

Salary scale is US$64K-US$96K.

Position involves some travel and work outside normal business hours.

A valid US work visa is required if not a US citizen.

Announcement closes 1200 GMT on Wednesday 15 May 2019.

Application form is linked from the External Article, below.

Go here for Tourism Ireland's External Recruitment Policy.

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David Boggs    - David
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