Google has announced these changes to its Expanded Text Ads for Search and Display Networks: Google announces upgrade to Expanded Text Ads

Advanced Search

Google announces upgrade to Expanded Text Ads
By
29 August 2018
Share this article:



Google has announced these changes to its Expanded Text Ads for Search and Display Networks:

  • 3 headline fields, 2 required 1 optional, max 30 characters each, separated by | characters. May wrap.
  • 2 description fields, max 90 characters each
  • 3rd headline, 2nd description not guaranteed to be displayed, especially with narrow screens.
  • If your domain is www.domain.com your display URL will be that regardless of complete landing page URL.
  • Can use 2 optional Path fields - 15 characters each - for keywords etc. related to landing page content.
  • Ads are mobile-optimized, no device-preference setting available.
  • Bulk upload via spreadsheet is available.
  • Bulk editing in Ads Editor is available.

When replacing earlier versions of ads with these new/improved ones, Google recommends leaving the older ads in place, with the expectation that the new ads will get most, but not necessarily all, traffic.

It seems that every day Google creates a new inducement for us to use Google Ads and keep the click charges flowing!

Share this article:

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below, or send me an e-mail.


David Boggs MS    - David
David@DavidHBoggs.com
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
View my profile on Quora
Subscribe to my blog

External Article: https://support.google.com/google-ads/answer/7056544?hl=en


Rating
4/5 based on 1 vote.
Show Individual Votes
Related Listings

Sorry, you don't have permission to post comments. Log in, or register if you haven't yet.

Please login or register.

Members currently reading this thread: