Alabama Tourism issues RFP for in-state ad agency
By
11 June 2019 (Edited 11 June 2019)

Subscribe to my blog

Share This Article


Source: David|11 June 2019

Alabama Tourism Department's RFP says intent is to find "an Alabama-based, fully integrated marketing communications firm" [emphasis added] to:

  • Build top-of-mind awareness
  • Drive traffic to alabama.travel
  • Utilize "Sweet Home Alabama" as USP
  • Work with ATD staff on additional marketing initiatives potentially beyond the defined scope of work

Selected agency must:

  • Be able to work in all communications channels
  • Provide long-term strategic platform
  • Execute flawlessly
  • Do those things at competitive cost

Contract term: 1 October 2019 to 30 September 2021

Additional requirements:

  • Have had tourism, travel, hospitality or destination marketing experience in the past 5 years
  • Provide 2 case studies, at least one in travel (etc.) industry

Proposals are due to ATD by 4PM CDT 17 June 2019.

See External Article link (below) for full RFP.

Looks like a good opportunity for an Alabama-based agency with tourism experience.


If you found this article helpful and would like to see more like it, please share it via the Share This Article link at the top of the page.

And if you have questions or comments, you can easily send them to me with the Quick Reply form, below.


David Boggs    - David
View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog

   
Subhead Build top-of-mind awareness and consideration for Alabama's unique vacation options
Website
Visit Website
Rating
4/5 based on 1 votes.
Show Individual Votes
Tags , , , ,
Related Listings
External Article: https://tourism.alabama.gov/content/uploads/FY20-FY21-RFP-for-Ad-Agency.pdf


E-mail:
Quick Reply
Name:
E-mail:
Subscribe to my blog:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:


Members currently reading this thread:

Previous Article | Next Article